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Welcome To

To serve our members

and our communities through

advocacy, professionalism,

and resources.

Heartland REALTORS®

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Strengthen member connections,
demonstrate the value of engagement, and
meet members where they are to enhance
participation.


2.1 Inclusive Engagement

Offer meaningful engagement opportunities for members

outside of Brownwood to ensure inclusivity and value for

all.


2.2 Promote Participation

Communicate the importance of member participation

in surveys, feedback, events, committees, and other

activities, and show appreciation for their contributions.


2.3 Value Beyond MLS

Actively promote the association's value beyond MLS,

including the benefits of networking events and

professional connections.


2.4 Value Campaign

Develop a "Value Campaign" to transparently

communicate the benefits members receive for their

dues.


2.5 Tailored Participation

Expand opportunities for members to participate in

association activities tailored to their unique needs and

circumstances.


ADVOCACY

LEADERSHIP

ENGAGEMENT

Serve as a trusted resource for members,
policymakers, and the community by
championing real estate-related issues and
advocating the value of using a REALTOR®
to the public.


3.1 Promote REALTOR® Value

Promote the value of using a REALTOR® to the public and

highlight the positive impact REALTORS® make in their

communities through advocacy and service.


3.2 Local Issue Focus

Focus on real estate-related issues impacting the local

community and position the association as a resource to

members, elected officials, and policymakers.


3.3 Civic Involvement

Promote REALTOR® involvement in civic and charitable

activities at the association and individual level.


3.4 Leverage Resources

Leverage Texas REALTORS® and NAR resources to

strengthen relationships with elected officials and

policymakers on key local issues.


3.5 Fair Housing Advocacy

Be a consistent advocate to members, the public, and

policymakers on the principles of Fair Housing as a

reflection of the association's commitment to diversity

and inclusion.


Foster professional excellence and cultivate
a pipeline of effective leaders to ensure the
association's continuity and impact.



1.1 High quality professional development

Provide opportunities to enhance competency in areas like

business management, market trends, and risk

management.


1.2 Flexible Education Delivery

Incorporate flexible options, such as in-person and

broadcast, to make professional development accessible

to all members.


1.3 Leadership Pipeline

Develop future leaders through mentorship programs,

TRLP, and Pathway to Leadership initiatives.


1.4 Volunteer Recognition

Recognize and celebrate the contributions of volunteers

to encourage continued involvement and inspire new

engagement.


1.5 Structured Leadership Development

Create and implement a strategy that prepares future

leaders through structured pathways (e.g., service on

committees before board or officer) to ensure meaningful

experiences and long-term participation.


HEARTLAND REALTORS® STRATEGIC PLAN

2025

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REALTORS® abide by the

National Association of REALTORS® Code of Ethics

If a REALTOR® has failed to meet the standards of the Code of Ethics, you can file a complaint.

First, you must determine if the person is a REALTOR®and, thus, bound by the Code of Ethics.


Member Lookup


If you found the person in the member listing, you have the following options to resolve your dispute:

  • Contact the Broker: Contact the person's broker to inform him or her what happened. It could lead to a quick
    resolution.
  • Use the Ombudsman Program: A volunteer from the Texas REALTORS® Professional Standards Committee will
    listen to your concerns, explain possible resolutions, and answer questions.
  • File an Ethics Complaint: If contacting the broker and talking to an ombudsman don't resolve the problem, you can file
    a formal complaint.
  • File an Anonymous Complaint: For certain types of Code of Ethics violations, you can submit an anonymous
    complaint.
  • Arbitration: This process is used when you think you're owed money based on an agreement.

If you feel there has been a violation of The Real Estate License Act or TREC rules you have the right to file a
complaint with TREC

For Buyer & Seller

Information and Resources