To serve our members
and our communities through
advocacy, professionalism,
and resources.
Heartland REALTORS®
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Strengthen member connections,
demonstrate the value of engagement, and
meet members where they are to enhance
participation.
2.1 Inclusive Engagement
Offer meaningful engagement opportunities for members
outside of Brownwood to ensure inclusivity and value for
all.
2.2 Promote Participation
Communicate the importance of member participation
in surveys, feedback, events, committees, and other
activities, and show appreciation for their contributions.
2.3 Value Beyond MLS
Actively promote the association's value beyond MLS,
including the benefits of networking events and
professional connections.
2.4 Value Campaign
Develop a "Value Campaign" to transparently
communicate the benefits members receive for their
dues.
2.5 Tailored Participation
Expand opportunities for members to participate in
association activities tailored to their unique needs and
circumstances.
ADVOCACY
LEADERSHIP
ENGAGEMENT
Serve as a trusted resource for members,
policymakers, and the community by
championing real estate-related issues and
advocating the value of using a REALTOR®
to the public.
3.1 Promote REALTOR® Value
Promote the value of using a REALTOR® to the public and
highlight the positive impact REALTORS® make in their
communities through advocacy and service.
3.2 Local Issue Focus
Focus on real estate-related issues impacting the local
community and position the association as a resource to
members, elected officials, and policymakers.
3.3 Civic Involvement
Promote REALTOR® involvement in civic and charitable
activities at the association and individual level.
3.4 Leverage Resources
Leverage Texas REALTORS® and NAR resources to
strengthen relationships with elected officials and
policymakers on key local issues.
3.5 Fair Housing Advocacy
Be a consistent advocate to members, the public, and
policymakers on the principles of Fair Housing as a
reflection of the association's commitment to diversity
and inclusion.
Foster professional excellence and cultivate
a pipeline of effective leaders to ensure the
association's continuity and impact.
1.1 High quality professional development
Provide opportunities to enhance competency in areas like
business management, market trends, and risk
management.
1.2 Flexible Education Delivery
Incorporate flexible options, such as in-person and
broadcast, to make professional development accessible
to all members.
1.3 Leadership Pipeline
Develop future leaders through mentorship programs,
TRLP, and Pathway to Leadership initiatives.
1.4 Volunteer Recognition
Recognize and celebrate the contributions of volunteers
to encourage continued involvement and inspire new
engagement.
1.5 Structured Leadership Development
Create and implement a strategy that prepares future
leaders through structured pathways (e.g., service on
committees before board or officer) to ensure meaningful
experiences and long-term participation.
HEARTLAND REALTORS® STRATEGIC PLAN
2025
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REALTORS® abide by the
National Association of REALTORS® Code of Ethics
If a REALTOR® has failed to meet the standards of the Code of Ethics, you can file a complaint.
First, you must determine if the person is a REALTOR®and, thus, bound by the Code of Ethics.
If you found the person in the member listing, you have the following options to resolve your dispute:
- Contact the Broker: Contact the person's broker to inform him or her what happened. It could lead to a quick
resolution. - Use the Ombudsman Program: A volunteer from the Texas REALTORS® Professional Standards Committee will
listen to your concerns, explain possible resolutions, and answer questions. - File an Ethics Complaint: If contacting the broker and talking to an ombudsman don't resolve the problem, you can file
a formal complaint. - File an Anonymous Complaint: For certain types of Code of Ethics violations, you can submit an anonymous
complaint. - Arbitration: This process is used when you think you're owed money based on an agreement.
If you feel there has been a violation of The Real Estate License Act or TREC rules you have the right to file a
complaint with TREC
REALTOR®
Resources